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IN FOCUS BLOG
Bridging the Gap Between In-House Video Teams and Stakeholders
In-house video production teams have evolved from nice-to-have luxuries to essential drivers of brand communication. From product...
Jesse Krinsky
6 min read
Look Back to Move Forward: Post-Mortems for In-House Video Teams
In-house video teams face a unique challenge: delivering impactful content while juggling competing priorities, tight deadlines, and...
Jesse Krinsky
2 min read
Making the Right Call: Selecting External Production Partners
Why External Partners Matter (And Why the Decision Matters More) Your in-house team is your foundation. But even the most capable...
Jesse Krinsky
2 min read
Service Provider to Strategic Partner: Getting a Seat at the Table (Part 4 of 4)
Throughout this series, we've explored why video teams need strategic influence, how to break free from tactical limitations, and how to...
Jesse Krinsky
3 min read
Building Your Strategic Foundation: Getting a Seat at the Table (Part 3 of 4)
Start building your strategic foundation today. In Parts 1 and 2 of this series, we explored why video teams need strategic influence and...
Jesse Krinsky
4 min read
Breaking Out of the Production Box: Getting a Seat at the Table (Part 2 of 4)
In Part 1 of this series, we explored why video teams need strategic influence and what having "a seat at the table" really means. Now...
Jesse Krinsky
3 min read
Getting a Seat at the Table: The Evolution of Video Production Management (Part 1 of 4)
“Know your role and shut your hole.” That was one of the first bits of career advice I received when I was starting out. It came from an...
Jesse Krinsky
3 min read
Smart Clients Stay Longer: Your Guide to Educational Partnership (Part 4 of 4)
This is the fourth and final blog in our Client Education series. Throughout this series, we've explored why client education matters,...
Jesse Krinsky
2 min read
Demystifying Video Production: Your Client Education Playbook (Part 3 of 4)
This is Part 3 of our Client Education series. Watch for Part 4: "Building Long-Term Client Relationships Through Education," coming next...
Jesse Krinsky
3 min read
4 Game-Changing Strategies for Client Education (Part 2 of 4)
This is Part 2 of our Client Education series. Watch for Part 3: "A Guide to Teaching Video Production Basics to Clients," coming next...
Jesse Krinsky
2 min read
How (and Why) to Educate Video Clients Without Condescending (Part 1 of 4)
It's 4:45 PM on a Friday when the email arrives: "Just a few small tweaks!" Your client wants to change the main interview shot in a...
Jesse Krinsky
3 min read
Why Your Video Clients Act 'Difficult' (And What to Do About It)
As video producers, we often find ourselves caught between the creative process we love and the business realities our clients...
Jesse Krinsky
3 min read
Beyond the Brief: Why Intake Forms are Crucial for Video Production Project Management
Video production teams often need to move quickly, especially at the beginning of a project. A client gives you a brief, you want to...
Jesse Krinsky
4 min read
4 Red Flags When Hiring Video Production Vendors: What In-House Teams Need to Know
Choosing the right external video production vendor can make or break your project. With so many agencies and production companies out...
Jesse Krinsky
3 min read
How Creativity Thrives Within Boundaries
In video production, it’s easy to think that creative work thrives in complete freedom. But the truth is, structure and a few smart...
Jesse Krinsky
3 min read
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